The industry standard is to send press releases to media contacts early in the week and early in the day, Monday through Friday. In fact, we prefer as part of the press release process to receive them before 4pm the day before you want the press release to start hitting the media contacts.

With that said, there could be room for deviating from the norm depending on your industry and when your potential readers, listeners and viewers will be connecting with their chosen media (print, radio, t.v.). The best time to send a press release is going to be whatever time and day brings you the best response.